Question 1

What is Opptima's relationship with clickpanda Group?

Accepted Answer

Opptima is the omnichannel SaaS platform developed by clickpanda Group. It centralizes our proprietary infrastructure and over a decade of telecommunications experience in LATAM in a single B2B tool.

Question 2

Why choose Opptima over foreign platforms?

Accepted Answer

We operate on direct, high-performance infrastructure. We guarantee stable USD billing with no currency risk, specialized technical support and proprietary technologies for maximum security and performance.

Question 3

How does the Token and Credit structure work?

Accepted Answer

We do not limit features based on your plan. Channel usage consumes credits: WhatsApp Marketing (100), Inbound/Outbound (10), Services/Authentication (6). Unused credits carry over to the following month (requires active renewal).

Question 4

What monthly credit packages do you offer?

Accepted Answer

PRO Plan (100,000 credits / $39.90 USD), Marketing Plan (500,000 credits / $149.90 USD) and Enterprise Plan (1,000,000 credits / $269.90 USD).

Question 5

What type of IPs do you use for sending?

Accepted Answer

We have a unique competitive advantage: our servers operate with corporate-grade IP reputation management and dedicated routing infrastructure, guaranteeing ultra-fast delivery and maximum trust with mailbox providers. We also have a pool of dedicated international IPs for global operations.

Question 6

Do you have protection against fake accounts or Spam Traps?

Accepted Answer

Yes. We have an advanced email and spam trap recognition system. The platform automatically audits and cleans inactive or risky addresses before each campaign goes out, protecting your domain reputation.

Question 7

What is DNS Autopilot?

Accepted Answer

Our proprietary technology that automatically configures and monitors your SPF, DKIM and DMARC records, complying with the strictest policies from Google and Yahoo.

Question 8

Is it the Official WhatsApp API?

Accepted Answer

Yes, Opptima operates exclusively with Meta's official WhatsApp Business API, avoiding blocks due to spam policies associated with unofficial connections (scrapers).

Question 9

Which countries can I send Bulk SMS to?

Accepted Answer

We have global coverage with premium direct routes for LATAM, ensuring immediate delivery of OTP codes and critical alerts.

Question 10

Where can I find the platform's technical documentation?

Accepted Answer

You can find all developer documentation, our REST API endpoints, Webhook configuration and detailed guides on our official portal: **https://docs.opptima.com**

Question 11

Do you offer an agency program (Partners)?

Accepted Answer

Yes, our Ambassador program is designed for agencies and developers who want to integrate or commercialize our solutions with exclusive benefits.

Question 12

Can I have multiple users on the same account?

Accepted Answer

Yes, you can create multiple users and assign them roles with specific permissions (Administrator, Operator, Analyst) to control access to different modules.

Question 13

Do you offer two-factor authentication (2FA)?

Accepted Answer

Yes, we support 2FA through authenticator apps (Google Authenticator, Authy) to protect access to your account.

Question 14

Is there a log of user actions?

Accepted Answer

Yes, Opptima maintains a complete audit log where you can see who exported a list, modified a template or launched a campaign.

Question 15

How do I recover access if the administrator loses their email?

Accepted Answer

You will need to contact our support team with the company's legal representation documents to start a secure account recovery process.

Question 16

Can I restrict platform access by IP address?

Accepted Answer

Yes, Enterprise plans allow you to configure IP whitelists so that access is only possible from your office network.

Question 17

What payment methods do you accept?

Accepted Answer

We accept credit cards, bank transfers, and other local payment methods for corporate plans.

Question 18

Do you issue valid invoices for tax and accounting purposes?

Accepted Answer

Absolutely. clickpanda Group issues electronic invoices that meet applicable tax and legal requirements, so you can use them for your accounting and tax records.

Question 19

What happens if I run out of credits mid-month?

Accepted Answer

The platform will notify you preventively. You can top up with additional credits at any time without changing your base plan.

Question 20

Can I upgrade or downgrade my plan?

Accepted Answer

Yes, you can upgrade at any time. Downgrades will take effect in the next billing cycle.

Question 21

Do carried-over credits from the previous month have an expiration date?

Accepted Answer

Accumulated credits are valid for one additional month, always consuming the oldest credits first.

Question 22

How long does Meta take to approve a WhatsApp template?

Accepted Answer

Meta's approval process usually takes between 2 and 48 hours maximum. You will see the status in real time from Opptima.

Question 23

What is a Marketing message vs. a Utility message on WhatsApp?

Accepted Answer

Marketing messages include promotions and offers. Utility messages inform about a specific transaction (e.g. order confirmation, appointment reminder). They have different credit costs.

Question 24

Can I send multimedia files via WhatsApp and SMS?

Accepted Answer

On WhatsApp you can send images, videos, audio and PDF documents. On standard SMS only text, but you can include shortened links.

Question 25

What happens if a user blocks me on WhatsApp?

Accepted Answer

Meta will register the block. Opptima will automatically stop sending to that number to protect your line's quality rating.

Question 26

Can I connect an external chatbot to Opptima's WhatsApp line?

Accepted Answer

Yes, through our API and Webhooks you can delegate incoming conversations to your own AI logic or Dialogflow.

Question 27

What is WhatsApp's messaging limit (Tiers) and how do I scale it?

Accepted Answer

Meta assigns levels (1K, 10K, 100K, Unlimited). You scale automatically by sending consistent volume with a high quality rating. We guide you through the process.

Question 28

Does Opptima support interactive messages on WhatsApp?

Accepted Answer

Yes, we support quick reply buttons, call-to-action (CTA) buttons and option lists of up to 10 items.

Question 29

How many characters does a standard SMS support?

Accepted Answer

A standard SMS supports 160 characters. If you exceed this, it will be sent as a concatenated SMS (consuming additional credits).

Question 30

Do you support emoji sending in SMS?

Accepted Answer

Yes, we support Unicode encoding, which allows emojis, but note that a Unicode SMS reduces the limit to 70 characters per message.

Question 31

How do I know if a mobile number doesn't exist when sending an SMS?

Accepted Answer

We provide delivery reports (DLR) confirming whether the message was delivered to the terminal or if the number is invalid.

Question 32

Do you offer two-way SMS?

Accepted Answer

Yes, in certain countries and through dedicated numbers (Short codes/Long codes), you can receive SMS replies from your customers directly on the platform.

Question 33

What is bounce rate and what is the allowed limit?

Accepted Answer

It is the percentage of undelivered emails. To maintain IP reputation, we recommend keeping it below 2%. Opptima temporarily blocks sending if it exceeds 5%.

Question 34

What is the difference between a Soft Bounce and a Hard Bounce?

Accepted Answer

A Soft Bounce is temporary (full inbox, server down). A Hard Bounce is permanent (the email doesn't exist). Opptima automatically cleans Hard Bounces.

Question 35

Do you have a Drag & Drop email template editor?

Accepted Answer

Yes, we have an intuitive visual builder to create responsive emails without touching code, plus the ability to import your own HTML.

Question 36

Can I insert dynamic variables in emails?

Accepted Answer

Yes, you can use personalization tags (e.g. {{nombre}}, {{empresa}}) in subject lines and message bodies.

Question 37

Can I attach files in bulk Email Marketing campaigns?

Accepted Answer

Not recommended due to anti-spam policies. We suggest hosting the file in the cloud and sending a download button/link. For transactional emails (SMTP) we do allow attachments via API.

Question 38

Do I need to 'warm up' my dedicated IP when starting?

Accepted Answer

Yes. Our team will guide you through an 'IP Warm-up' plan, gradually increasing daily volume to build a solid reputation with Gmail and Outlook.

Question 39

Does Opptima notify me if my domain is blacklisted?

Accepted Answer

Yes, our reputation monitor checks the main RBL/DNSBL databases daily and alerts you in case of any anomaly.

Question 40

Does this IP reputation advantage apply to all channels?

Accepted Answer

Our corporate-grade IP reputation management is specific to the routing and prioritization of corporate email, ensuring superior delivery speeds wherever your recipients are located.

Question 41

Which ports are enabled for SMTP connections?

Accepted Answer

We support connections on the industry-standard ports: 25, 465 (SSL/TLS), 587 (STARTTLS) and 2525.

Question 42

How long are transactional delivery logs retained?

Accepted Answer

Detailed delivery, open and click logs for transactional emails are retained for 30 days for auditing purposes.

Question 43

Can I use different sender domains with a single SMTP account?

Accepted Answer

Yes, as long as each domain has its records (SPF, DKIM) correctly configured through our DNS Autopilot.

Question 44

Do you offer Webhooks to notify email status?

Accepted Answer

Yes, you can configure Webhooks to receive real-time POST notifications on deliveries, opens, clicks and bounces.

Question 45

What is the email limit per concurrent SMTP connection?

Accepted Answer

We recommend sending up to 100 emails per connection before closing and opening a new one, to optimize socket performance.

Question 46

What formats are allowed for importing contacts?

Accepted Answer

You can import databases in CSV, XLS and XLSX format, or via API synchronization.

Question 47

Does the platform automatically remove duplicates?

Accepted Answer

Yes, during import the system automatically merges and discards duplicate records based on email address or mobile number.

Question 48

How are unsubscribes (opt-outs) handled?

Accepted Answer

We include mandatory unsubscribe links in emails. If a user unsubscribes, the system globally blocks them on your account to prevent future human errors.

Question 49

Can I create custom fields in my lists?

Accepted Answer

Yes, you can create unlimited custom fields (text, dates, numbers) to store business-specific data (e.g. 'Last purchase date').

Question 50

Is there a limit on the number of lists I can create?

Accepted Answer

No, list and segment creation is unlimited across all plans.

Question 51

Can I create automation flows?

Accepted Answer

Yes, we have a journey builder to create sequences based on triggers, such as welcome emails or cart abandonment.

Question 52

Can I combine channels in the same automated flow?

Accepted Answer

Absolutely. You can design omnichannel flows, for example: Send an Email, if not opened in 2 days, send an SMS, and if they respond, route to WhatsApp.

Question 53

Can I run A/B tests in my flows?

Accepted Answer

Yes, you can run split tests (A/B testing) on email subject lines or WhatsApp content to maximize conversion rates.

Question 54

What type of authentication does Opptima's API use?

Accepted Answer

Our REST API uses Bearer Token authentication generated from your account's security panel.

Question 55

What is the rate limit for the REST API?

Accepted Answer

The rate limit varies by plan, starting at 100 requests per second on the PRO plan, ensuring high availability for transactional systems.

Question 56

Do you have a Postman collection available?

Accepted Answer

Yes, you can download our pre-configured Postman collection directly from docs.clickpanda.com to accelerate your testing.

Question 57

If my server fails, does Opptima retry the Webhook?

Accepted Answer

Yes, our system has an exponential backoff retry policy for 24 hours if your endpoint returns a 5xx error.

Question 58

Does Opptima integrate natively with Zapier or Make?

Accepted Answer

Yes, we have apps on Zapier and Make (Integromat) to connect Opptima with over 5,000 tools without writing code.

Frequently Asked Questions