Verified
Official Meta BSP
Direct connection as a verified Business Solution Provider. Message template approval in 24-48 hours.
Meta's Official
WhatsApp
Business API
Opptima is a Business Solution Provider (BSP) verified by Meta. Connect your CRM, automate conversations with AI and send verified messages with +95% message quality in under 24 hours.
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Verified Authority
We are an Official Meta BSP
Opptima is verified by Meta as a Business Solution Provider (BSP) for the WhatsApp Business API. This certification guarantees a direct connection with Meta, priority message template approval and personalized support.
Message template approval in 24-48 hours
Direct technical connection with Meta
Personalized support in GMT-5 (Bogotá/New York)
Meta policy compliance and data protection
WhatsApp Message Types
| Message Type | Description | Use Case |
|---|---|---|
| Marketing | Bulk promotional campaigns with consent. Action buttons and Rich Media (images, PDFs, videos). | Black Friday, product launches, newsletters |
| Utility | Transactional notifications: order confirmations, shipping updates, appointment reminders. Also supports action buttons and Rich Media. | Ecommerce, service notifications, account alerts |
| Authentication | OTP codes and identity verification. Supports predefined (non-customizable) action buttons; no Rich Media. | Login, account recovery, identity verification |
| Service | Customer service messages within an open conversation. Can include Rich Media. | Technical support, customer service, post-sale |
Complete platform
Conversations that convert
Opptima is a Meta-verified Business Solution Provider (BSP): it connects to your CRM or ERP via API, automates conversations with interactive menus and custom flows, and sends verified messages with +95% quality.
Our WhatsApp AI Agents, with brand personality and available 24/7, handle 100+ simultaneous conversations to respond faster, improve customer satisfaction in complaint resolution, close more sales without human intervention, and better manage customer disputes.
Scalable
Multi-agent Support
Assign conversations, create unlimited teams and collaborate without losing chat history. Up to 50 simultaneous agents.
AI
AI Chatbots
Automatic replies with AI, interactive option menus and no-code conversation flows for welcome and support.
Meta
Verified Templates
Manage and send Meta-approved message templates. Rich Media: images, PDFs, videos and custom action buttons.
Ecommerce
Catalogs & Carts
Display your product catalog inside WhatsApp. Abandoned carts, direct checkout and integrated payments without leaving the conversation.
Analytics
Pro Analytics
Real-time metrics: delivered, read, replied, action button clicks and attributed conversion by campaign and agent.
Credit System
Understand how WhatsApp credits work
WhatsApp Business API uses a per-conversation credit model. See the average cost by message type and the 24-hour window.
| Message Type | Cost (Credits) | Window | Action Buttons | Rich Media |
|---|---|---|---|---|
| Marketing | ~460 | 24h | Yes | Yes (image/PDF/video) |
| Utility | ~81 | 24h | Yes | Yes |
| Authentication | ~81 | 1h | Yes (predefined) | No |
| Service | ~89 | 24h | No | Yes |
* Reference prices, 2026, averaged across Latin American countries and estimated from the platform's credit cost per message type. Subject to change by Meta.
Credit rollover: Unused credits carry over to the next month, but you can only use them if your subscription is still active.
Integration with
companies worldwide and regulatory compliance
Opptima integrates with leading companies and CRMs worldwide: HubSpot, Salesforce, Zoho, Shopify, WooCommerce and custom systems via REST API.
We apply strong data protection standards and automatically manage consent (opt-in) and suppression (opt-out) to meet Meta's policies and applicable data protection regulations in your market.
Global CoverageMeta Verified BSPData Protection Compliant
Benefits of
WhatsApp Business API
Direct BSP Connection
Opptima is Meta's official Business Solution Provider (BSP). Messages are sent with maximum priority in four categories: Marketing (promotional campaigns), Authentication (OTP codes), Utility (transactional notifications) and Service (customer service).
Approved Message Templates
Manage and send Meta-approved message templates. Customize with dynamic variables (name, amount, date, link) and Rich Media (images, PDFs, videos) without format rejections.
Conversion Analytics
Metrics attributed by campaign, agent and message type. Export reports to Excel/CSV, connect via webhooks to your BI and measure the real ROI of your WhatsApp conversations.
Operational Cost Reduction
A single Opptima API replaces multiple providers. Consolidate WhatsApp, SMS and Email, reduce operational costs by up to 40%, and make your tech stack far easier to maintain.
WhatsApp Business API pricing plans
Estimate how many credits you need
Bulk messages per month300
Estimated with a typical mix of 70% marketing and 30% notifications (utility).
Conversations per month100
Includes messages you send and messages you receive within each conversation.
Estimated credits per month
200,890Credits per month
These figures use averages (20 messages per conversation) and average rates across countries.
Custom plans for high volumes
If you exceed the standard plan limits, we build a 100% custom cost structure.
Contact salesReady for WhatsApp Business?
Schedule a session with our technical team and set up your WhatsApp Business API with official BSP in under 24 hours.
- Assisted BSP setup
- 24h window included
- Cancel at any time
WhatsApp Questions
Questions about WhatsApp Business API
Short Answer: WhatsApp uses a per-24-hour conversation credit model. Reference pricing (2026) is tiered — Marketing costs the most, Utility is mid-range, and Authentication is the lowest cost per conversation. Service messages within an active conversation also consume credits, at a reduced rate. Opptima bills according to your local currency and applicable taxes.
Short Answer: The 24-hour window lets you reply directly without needing a Meta-approved template. If the customer doesn't respond within 24h, you must use Marketing messages with an approved template to resume the conversation. Opptima automates the escalation based on user inactivity.
Short Answer: Yes. As an official BSP, Opptima verifies your phone number and business profile directly with Meta. We approve your message templates generally within 24-48 hours (express window) and manage Meta policy compliance.
Short Answer: The integration uses REST endpoints with Bearer Token authentication. Opptima has native connectors for HubSpot, Salesforce, Zoho, Shopify and WooCommerce. For custom systems, we provide SDKs for Node.js, Python, PHP and Java with documented examples.
Short Answer: Yes. Opptima supports the full WhatsApp protocol: option menus (lists and buttons), interactive messages, AI chatbots and no-code conversation flows. Set up automatic responses for welcome, FAQs and technical support without manual intervention.