40% Reduction
Medical Appointment Reminders
Automatic confirmation sequences at 72h, 24h and 2h before the appointment. Reduces no-shows by up to 40% with SMS backup if the email is not opened. Compatible with HIS scheduling systems.
Digital Communications for
the Healthcare Sector
Hospitals, clinics, health insurers and laboratories trust Opptima to send appointment reminders, lab results, medication alerts and authorization notifications with full compliance with applicable data protection regulations.
- Data protection and habeas data compliance
- Lab results with traceability
- Dedicated IPs for the healthcare sector
- Integration with HIS and hospital software
Delivery of critical medical notifications
99.2%
In appointment reminders and results
Based on sending data from healthcare sector clients
Why Do Healthcare Institutions Need Dedicated Communications Infrastructure?
Healthcare institutions send highly sensitive communications: appointment confirmations, lab results with clinical information, medication reminders and procedure authorizations. These communications must arrive securely, in a timely manner and with traceability — failures here have a direct impact on patient health.
Unlike a generic provider, Opptima assigns exclusive dedicated IPs for your institution, runs Pre-Send Compliance before every campaign goes out and ensures that emails with clinical information are never blocked or land in spam.
What you cannot afford in the healthcare sector:
- Appointment reminders landing in spam — the patient does not show up
- Lab results not delivered — clinical and legal risk
- Insurance authorizations delayed — procedures cancelled
- Clinical internal communications blocked by email filters
Use Cases in the Healthcare Sector
Each medical communication has different technical and regulatory requirements. Opptima handles them all with complete traceability.
Secure
Lab Results Delivery
Sending of results in encrypted PDF attachment directly to the patient with availability notification. Individual delivery and open traceability for the clinical record.
Follow-up
Medication and Post-Visit Alerts
Automatic medication intake reminders, post-visit follow-up and satisfaction surveys. Personalized flows by diagnosis and treatment.
Real time
Insurance Authorization Notifications
Procedure confirmation OTP and authorization notifications in under 30 seconds. REST API for integration with Insurance management systems.
Bulk
Prevention and Public Health Campaigns
Mass communications for vaccination campaigns, screening, preventive health and medical education. Segmentation by age, affiliation and region. Data protection compliance built into every campaign.
Institutional
Internal Clinical Communication
Circulars to doctors, nurses and administrative staff. Care protocols, technical standard updates and institutional communications with read traceability.
Regulatory Compliance in Healthcare
Every medical communication backed by regulatory compliance and sensitive data protection
Data Protection Compliance
Personal Health Data Protection
Pre-Send Compliance verifies that each campaign meets the principles of purpose, necessity and proportionality in the processing of sensitive health data. Data processing agreements included.
Clinical Records Compliance
Clinical Records and Traceability
Complete traceability of all clinical communications with timestamp, delivery IP and receipt confirmation. Records available for regulatory audits.
Data Privacy Compliance
Digital Informed Consent
Management of patient consents for the sending of health communications. Suppression control, right to erasure and data portability according to applicable data protection regulations in your market.
Recommended Plans for Healthcare Institutions
Choose by your monthly communications volume. All include Email Specialist and data protection compliance.
| Feature | 50K | 100K | 200K | 500K | 1M |
|---|---|---|---|---|---|
| Drag & drop editor | |||||
| Advanced segmentation | |||||
| Additional domains | 4 Dom. | 10 Dom. | Unlimited | ||
| Dedicated channel | |||||
| Attach PDF results | 1 (5MB) | 3 (10MB) | 4 (15MB) | 5 (20MB) | 5 (25MB) |
| Contacts | 100K | 300K | 500K | 1M | Unlimited |
| Price / mo | $59.99 USD | $118.99 USD | $238.99 USD | $942.99 USD | $1,427.99 USD |
* Prices do not include VAT. For volumes above 1M or Enterprise needs, contact sales.
Need a tailored solution?
If your sending requirements exceed our standard packages or you have specific technical needs, we design an exclusive architecture and pricing plan for your operation.
Contact Enterprise SalesHealthcare Institutions that Trust Opptima
Hospitals, clinics, health insurers and laboratories
Compensar EPSClínica del CountryLaboratorio ClínicoIPS NacionalMetLife SaludPrevisora ARLMAPFRE SegurosSanitas EPSColmédicaFundación Valle del Lili
* Logos shown with authorization. Some are clickpanda Group clients.
What Healthcare Institutions Say
“Since implementing Opptima's automatic reminders, appointment no-shows dropped by 38%. We now send confirmations 72h and 24h before without manual intervention.”
LG
Lucía Gómez
Communications Director, Private Healthcare Network
“Sending lab results by email required 100% delivery. With Opptima we have 99.2% delivery and individual traceability per patient. Zero complaints about undelivered results.”
NB
Nathaniel Brooks
IT Coordinator, Regional Clinical Laboratory
“Procedure authorizations are now notified in seconds. Patients receive the confirmation OTP immediately and the medical team has real-time delivery evidence.”
GT
Grace Turner
Digital Channels Manager, National Health Insurer
- 99.2%
- Delivery in critical medical communications
- −40%
- Reduction in appointment no-shows
- < 30s
- Insurance authorization OTP delivery
- 100%
- Data protection and habeas data compliance
Does your healthcare institution need medical communications it can rely on?
Schedule a technical session with our team and evaluate how Opptima improves communication with your patients.
- Free technical evaluation of your current infrastructure
- Personalized demo for the healthcare sector
- Data protection and habeas data compliance review included
Frequently Asked Questions — Healthcare Sector
We answer the most common questions from hospitals, clinics, health insurers and laboratories
Yes. Opptima complies with applicable data protection regulations covering personal data, including the processing of sensitive health data. We sign data processing agreements (DPA) with each institution and apply Pre-Send Compliance before sending anything out, to verify regulatory compliance.
Yes. Opptima's Transactional SMTP channel supports PDF attachments of up to 25MB with guaranteed delivery. Each result has individual traceability: send timestamp, delivery confirmation and open record. The logs can be used as evidence for regulatory audits.
Opptima includes patient consent management in accordance with applicable data protection regulations. You can log patients' consent to receive communications, manage suppression requests and export the authorization history for audits. The system automatically applies suppressions before every message goes out.
Yes. You can configure automatic reminder sequences at 72h, 24h and 2h before the appointment. If the email is not opened, the system can automatically escalate to SMS. HIS system integration is done via REST API or CSV file.
Yes. Opptima offers a REST API with Bearer Token authentication and webhooks for delivery events, compatible with any HIS or hospital software. We have pre-configured connectors for the most widely used systems and technical support for custom integrations.
Opptima detects bounces and invalid emails in real time. Records with a bounced email are automatically flagged and you can activate SMS as a backup channel for critical communications such as lab results or Insurance authorizations, ensuring the message arrives.
Resources for the Healthcare Sector
Technical articles written by our specialists
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