Peak Season
Black Friday and Cyber Monday
Send millions of messages in a few hours with guaranteed inbox delivery. Infrastructure scaled in advance to absorb the peak without queues or delays. Real-time reports by send hour.
Campaign Sending, Covered
Your promotion lasts 24 hours.
You cannot afford to let it
land in spam.
Send bulk promotions with guaranteed inbox delivery. When timing is everything, Opptima's dedicated infrastructure delivers.
- < 5min
- Bulk delivery time
- 98%+
- Inbox delivery
- +1M
- Messages sent per campaign
- 0
- Promotions lost in spam
Why do your promotional campaigns land in spam exactly when it matters most?
Black Friday, flash sale and launch campaigns are sent in massive volume spikes. When thousands of companies use the same shared mail servers to fire millions of emails in hours, anti-spam filters raise their thresholds and your promotion gets buried — just when ROI depends on immediate delivery.
Opptima operates with dedicated warmed IPs, impeccable SPF/DKIM/DMARC authentication and Pre-Send Compliance that analyzes your campaign before sending it. The result: your promotions reach the inbox in under 5 minutes, even to 1 million recipients.
The real cost of a campaign that lands in spam:
- Black Friday lost — your offer lands in spam while the customer already bought from the competition
- Flash sale without opens — the countdown expires before the email is read
- Product launch without impact — the automatic sequence blocked in quarantine
- Burned database — damaged domain reputation that affects every campaign you send from now on
Use Cases in Offers and Promotions
Each type of promotional campaign has different speed and volume requirements. Opptima is designed to meet them all.
Launch
Product Launch
Automated pre-launch, event day and post-launch sequences. Segmentation by waitlist, VIP customers and general base. Precise timing with minute-level scheduling.
Personalization
Personalized Coupons and Discounts
Dynamic variables per customer: name, unique coupon code, personalized discount by segment. Each email is different while maintaining the volume and speed of bulk delivery.
Seasonal
Seasonal Campaigns
Christmas, Valentine's Day, Mother's Day. Campaign planning and scheduling weeks in advance. Open and conversion reports by age and geographic segment.
Urgency
Flash Sales
Urgent alerts with delivery in under 5 minutes to the entire base. Countdown integrated in the email with the offer duration. Real-time open tracking to measure hourly impact.
Retention
Base Reactivation
Exclusive offers to inactive customers segmented by last purchase and customer value. Automated win-back sequences with tiered offers. Automatic unsubscribe management to protect reputation.
Bulk Sending within the Law
Every promotional campaign sent by Opptima complies with applicable regulations on bulk commercial email in your market
Data Protection
Consent for Commercial Sending
Applicable data protection regulations require prior, express and informed consent for sending commercial communications. Opptima records the opt-in of each subscriber with timestamp and capture source, and automatically blocks sending to contacts without valid consent.
CAN-SPAM Act
International Best Practices
Although the CAN-SPAM Act is a US regulation, its standards are required by major inbox providers (Gmail, Outlook, Yahoo). Opptima applies these principles: clear sender identification, non-deceptive subject line, valid physical address and visible unsubscribe link.
Automatic Opt-out
Guaranteed Unsubscribe Management
Every email includes an unsubscribe link that processes the request in under 10 seconds and suppresses the contact from all future campaigns. Lists are automatically synced to avoid re-sending to unsubscribed contacts — protecting domain reputation.
Plans for Promotional Campaigns
Choose by your campaign volume. All include dedicated IPs and guaranteed inbox delivery.
| Feature | 50K | 100K | 200K | 500K | 1M |
|---|---|---|---|---|---|
| Guaranteed inbox delivery | |||||
| Dynamic variables per contact | |||||
| Minute-level scheduling | |||||
| Warmed dedicated IP | |||||
| Additional domains | 4 Dom. | 10 Dom. | Unlimited | ||
| Contacts | 100K | 300K | 500K | 1M | Unlimited |
| Assigned Email Specialist | |||||
| Price / mo | $59.99 USD | $118.99 USD | $238.99 USD | $942.99 USD | $1,427.99 USD |
All prices in USD. Monthly or annual billing with 20% discount.
Need a tailored solution?
If your sending requirements exceed our standard packages or you have specific technical needs, we design an exclusive architecture and pricing plan for your operation.
Contact Enterprise SalesBrands that convert more with Opptima
Marketing and e-commerce teams that guarantee their promotional campaigns with Opptima
Brand ABrand BBrand CBrand DBrand EBrand F
Client names protected under confidentiality agreement
What marketing teams that already trust Opptima say
“Our Black Friday went from 62% delivery to 98.4%. We recovered twice what Opptima cost just from that campaign.”
DM
Diana Morales
Digital Marketing Director, Fashion E-commerce
“The launch of our new line reached 1.2 million subscribers in 4 minutes. The open rate was 34%, the best result in the company's history.”
OC
Olivia Chandler
Growth Manager, Omnichannel Retail
“Flash sales that used to generate 8% conversion now generate 19%. The difference is that they reach the inbox on time.”
DA
Daniel Ashford
Head of E-commerce, Mass Consumer
- < 5min
- Delivery time to 1M recipients
- 98%+
- Inbox delivery
- +1M
- Messages sent per campaign
- 3×
- More conversion than generic channels
Your next campaign cannot land in spam.
Talk to a specialist and we will show you how Opptima guarantees your promotions reach the inbox when it matters most.
- Setup in 48 hours — ready for your next campaign
- Dedicated warmed IPs for peak volumes
- Pre-Send Compliance — your campaign reviewed before firing
- Real-time support during Black Friday and bulk campaigns
Frequently Asked Questions
Everything you need to know before your next bulk promotional campaign with Opptima.
With Opptima's infrastructure, a campaign of 500,000 emails is delivered in under 5 minutes for the first wave, with 98%+ of messages reaching the inbox in the first 10 minutes. Opptima's servers are sized to absorb campaign peaks without queues or throttling. You will receive real-time delivery reports by time slot from the panel.
There are three critical factors: IP reputation, domain authentication and content quality. Opptima covers all three: dedicated IPs with a clean history, perfect SPF/DKIM/DMARC configuration on your domain and Pre-Send Compliance that analyzes your campaign before sending to detect words, HTML structures or configurations that would trigger spam filters.
Yes. Opptima supports dynamic variables in the subject line, email body and any template field. You can personalize: first name, last name, unique coupon code per customer, discount amount calculated by segment, recommended product name, nearest city or branch. Each email is different without sacrificing speed or delivery volume.
Sending at high frequency to the same base without proper segmentation damages your domain reputation and creates subscriber fatigue. Opptima alerts you when it detects sending patterns that could affect your reputation. We also provide automatic suppression tools to exclude contacts who have not opened in N days, protecting the deliverability of the entire list.
Yes. You can schedule campaigns weeks or months in advance, with precision down to the minute. Scheduling respects time zones by recipient segment (sending in each contact's local time). You can also configure staggered sending — for example, sending to VIP customers first and then to the general base — with configurable intervals.
Every email sent by Opptima includes an unsubscribe link that processes the request in under 10 seconds. The contact is automatically suppressed from all future campaigns and all your lists. We also automatically process unsubscribe requests received via email (List-Unsubscribe header) that Gmail and Yahoo require for large senders. Unsubscribe reports are available in real time in the panel.
Resources for Promotional Campaigns
Guides, benchmarks and success stories for marketing and e-commerce teams that need guaranteed delivery.
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