Automate your complete marketing strategy. Weekly newsletter, launch sequence and omnichannel nurturing in a single coordinated flow.
"Welcome! Here's where everything begins…"
"3 tips we use internally…"
"Your exclusive offer expires in 48 h…"
"Were you able to review the resources…"
"We've missed you. Something special…"
Not all campaigns have the same objective. These three form the foundation of any sustainable digital marketing strategy.
Consistent value content to stay top of mind, build brand authority and generate recurring traffic to your site or store. The most cost-effective long-term channel.
Coordinated multi-phase flow in Email, SMS and WhatsApp that maximizes sales with anticipation, controlled urgency and post-purchase follow-up. For product, service or seasonal launches.
Sequences that adapt to lead behavior: which pages they visited, which emails they opened, which products they viewed. Every message at the right moment, without manual intervention.
From the first welcome email to the reactivation of dormant subscribers, Opptima manages the entire strategy.
Value content + subtle offer at the right time. Segmentation by interest and behavior to maximize relevance. Open, click and conversion reports per edition.
14-day omnichannel sequence: Email for content, SMS for urgency, WhatsApp for VIP. Automates every phase of the launch with precise timing and real-time metrics.
Educational emails that guide the lead from first contact to conversion. Flows that adapt to behavior: if they open, if they click, if they visit a key page.
Invitation email to the active customer + coordinated WhatsApp follow-up. Individual tracking of each referral with a unique code. Automatic notification upon referral validation.
Recover inactive subscribers with a 3-email sequence designed to reactivate interest. If no reaction, automatically suppressed to protect domain reputation.
Segmented by purchase history and on-site behavior. Complementary product or upgrade offer at the highest purchase intent moment, triggered by a behavior trigger.
Every campaign sent by Opptima complies with applicable regulations on bulk commercial communications
Applicable data protection regulations require prior and express consent to send commercial communications. Opptima records the opt-in of each subscriber with timestamp and capture source, and automatically blocks sending to contacts without valid recorded authorization.
CAN-SPAM standards are required by Gmail, Outlook and Yahoo for large senders. Opptima applies: clearly identified sender, non-deceptive subject, valid physical address, visible unsubscribe link in each email and unsubscribe processing in under 10 days.
Every email includes an unsubscribe link that processes the request in seconds and suppresses the contact from all future sending. Automatic unsubscribe processing via List-Unsubscribe header (required by Gmail and Yahoo for senders of +5,000 emails/day).
Choose according to your monthly campaign volume. All include automation and advanced segmentation.
| Feature | 50K | 100K | 200K | 500K | 1M |
|---|---|---|---|---|---|
| Automation flows | |||||
| Advanced segmentation | |||||
| Subject line A/B testing | |||||
| Dedicated channel | |||||
| Additional domains | 4 Dom. | 10 Dom. | Unlimited | ||
| Contacts | 100K | 300K | 500K | 1M | Unlimited |
| Assigned Email Specialist | |||||
| Price / mo | $59.99 USD | $118.99 USD | $238.99 USD | $942.99 USD | $1,427.99 USD |
All prices in USD. Monthly or annual billing with 20% discount.
If your sending requirements exceed our standard packages or you have specific technical needs, we design an exclusive architecture and pricing plan for your operation.
Contact Enterprise SalesMarketing teams that stopped sending campaigns manually and moved to automated flows
Client names protected under confidentiality agreement
“We used to send newsletters when there was 'time to do it'. With Opptima, the weekly sequence runs on its own. Open rate went from 18% to 41% in 3 months.”
Diana Martínez
Marketing Director, Fashion E-commerce
“The launch of our online course generated 3.2× more sales than the previous launch. The coordinated Email + SMS + WhatsApp sequence made all the difference.”
Nathaniel Cross
Founder, Online Education Platform
“Automated nurturing converts leads that used to be lost. Now 34% of leads who subscribe buy within the first 30 days without any intervention from the sales team.”
Marcus Bellamy
Head of Growth, B2B SaaS company
Talk to a specialist and we will configure your first automated sequence in 48 hours.
Everything you need to know before automating your marketing strategy with Opptima.
A newsletter is recurring value content sent regularly (weekly, bi-weekly) to maintain the relationship with your audience and generate consistent traffic. A launch campaign is an intensive 7 to 14-day flow with coordinated emails, SMS and WhatsApp to maximize sales in a specific period. The newsletter builds long-term relationship; the launch converts in the short term.
Yes. In Opptima you configure the complete sequence: teaser, reveal, offer opening, urgency reminders (Email + SMS) and close. You define the days and times for each message, escalation conditions (if the email was not opened, send SMS), and segments (VIP list receives exclusive WhatsApp). Once configured, the flow operates automatically for each new launch cycle.
Opptima allows segmentation by: behavior (opened/did not open, clicked, visited URL), profile data (industry, role, geography), purchase history (products purchased, date of last purchase, customer value) and funnel stage (cold lead, qualified lead, active customer, inactive customer). You can create dynamic segments that update automatically.
It depends on the list type and business, but as a general guide: informational newsletter once a week or every 2 weeks; nurturing sequence every 3-5 days; promotional campaigns maximum twice a week during the campaign, then once a week. Opptima includes frequency suppression tools to avoid saturating contacts who receive multiple types of communication.
Yes. Opptima is an omnichannel platform where Email, SMS and WhatsApp share the same contact profile. You can design flows where Email is the main channel, SMS activates if the email is not opened within X hours, and WhatsApp is reserved for VIP segments or urgent messages. All in a single control panel.
Opptima records delivery, open, click and interaction metrics per campaign and per contact. To calculate ROI, integrate Opptima with your store (Shopify, WooCommerce) or CRM via webhooks: when a contact clicks on an email and then purchases, the system attributes the sale to the campaign. The reporting panel shows attributed revenue, cost per conversion and ROI per automation flow.
Guides, benchmarks and success stories for marketing teams that want to automate their campaigns.
No articles available at this time.
