Verified
Official Meta BSP
Direct connection as a verified Business Solution Provider. HSM template approval in 24-48 hours with express window.
Meta's Official
WhatsApp
Business API
Opptima is a Business Solution Provider (BSP) verified by Meta. Connect your CRM, automate conversations and send verified messages with +95% message quality in under 24 hours.
- Official Meta BSP (Business Solution Provider)
- 24-hour approval window
- Marketing, Utility and Authentication messages
- Integration with companies worldwide
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Verified Authority
We are an Official Meta BSP
Opptima is verified by Meta as a Business Solution Provider (BSP) for the WhatsApp Business API. This certification guarantees a direct connection without intermediaries, priority HSM template approval and specialized technical support.
HSM template approval in 24-48 hours (express window)
Direct technical connection with Meta (no aggregators)
Dedicated technical support with extended business hours
Meta policy compliance and data protection
WhatsApp Message Types
| Message Type | Description | Use Case |
|---|---|---|
| Marketing | Bulk promotional campaigns with consent. Higher conversation cost, CTA buttons and rich media (images, PDFs, videos). | Black Friday, product launches, newsletters |
| Utility | Transactional notifications: order confirmations, shipping updates, appointment reminders. Intermediate cost, no marketing buttons. | Ecommerce, service notifications, account alerts |
| Authentication | OTP codes and identity verification. Lower cost, ultra-fast delivery, no marketing buttons or rich media. | Login, account recovery, identity verification |
| Service | Customer service messages within an open conversation. No additional cost when there is an active conversation. | Technical support, customer service, post-sale |
Complete platform
Conversations that convert
Everything you need for WhatsApp Business API on a single platform. From BSP credentials to conversion analytics.
Scalable
Multi-agent Support
Assign conversations, create unlimited teams and collaborate without losing chat history. Up to 50 simultaneous agents.
AI
AI Chatbots
Automatic replies with AI, interactive option menus and no-code conversation flows for welcome and support.
Meta
Verified Templates
Manage and send Meta-approved HSM templates. Rich media: images, PDFs, videos and custom action buttons.
Ecommerce
Catalogs & Carts
Display your product catalog inside WhatsApp. Abandoned carts, direct checkout and integrated payments without leaving the conversation.
Analytics
Pro Analytics
Real-time metrics: delivered, read, replied, CTA clicks and attributed conversion by campaign and agent.
Credit System
Understand how WhatsApp credits work
WhatsApp Business API uses a per-conversation credit model. See the exact costs by message type and the 24-hour window.
| Message Type | Cost (USD) | Window | CTA Buttons | Rich Media |
|---|---|---|---|---|
| Marketing | ≈ 10¢ USD | 24h | Yes | Yes (image/PDF/video) |
| Utility | ≈ 4¢ USD | 24h | No | Limited |
| Authentication | ≈ 2¢ USD | 1h | No | No |
| Service (active) | Free | 24h | Yes | Yes |
* Reference prices, 2026. Subject to change by Meta and may vary by market.
Integration with
companies worldwide and regulatory compliance
Opptima integrates with leading companies and CRMs worldwide: HubSpot, Salesforce, Zoho, Shopify, WooCommerce and custom systems via REST API.
We apply strong data protection standards and automatically manage consent (opt-in) and suppression (opt-out) to meet Meta's policies and applicable data protection regulations in your market.
Global CoverageMeta Verified BSPData Protection CompliantHubSpotSalesforce
Benefits of
WhatsApp Business API
Direct BSP Connection
Opptima is Meta's official Business Solution Provider (BSP). Messages are sent with maximum priority in four categories: Marketing (promotional campaigns), Authentication (OTP codes), Utility (transactional notifications) and Service (customer service).
Approved HSM Templates
Manage and send Meta-approved message templates. Customize with dynamic variables (name, amount, date, link) and rich media (images, PDFs, videos) without format rejections.
24-Hour Window
Each active conversation has a 24-hour window for free service messages. Opptima automates follow-up within this window and escalates to Marketing messages outside it.
Conversion Analytics
Metrics attributed by campaign, agent and message type. Export reports to Excel/CSV, connect via webhooks to your BI and measure the real ROI of your WhatsApp conversations.
Operational Cost Reduction
A single Opptima API replaces multiple providers. Consolidate WhatsApp, SMS and Email, reduce operational costs by up to 40%, and make your tech stack far easier to maintain.
WhatsApp Business — Message token costs
Message token costs
Every plan gets the same core features — only your credit volume changes.
| Message type | Cost in credits |
|---|---|
| Inbound/Outbound Message | 10 Credits |
| Marketing Message | 100 Credits |
| Service Message | 6 Credits |
| Authentication Message | 6 Credits |
Custom plans for high volumes
If you exceed the standard plan limits, we build a 100% custom cost structure for your call center or sales team.
Contact salesDo you send millions of messages per month?
If you exceed one million tokens, we build a 100% custom cost structure for your call center or sales team.
Ready for WhatsApp Business?
Schedule a session with our technical team and set up your WhatsApp Business API with official BSP in under 24 hours.
- Assisted BSP setup
- 24h window included
- Cancel at any time
WhatsApp Questions
Questions about WhatsApp Business API
Short Answer: WhatsApp uses a per-24-hour conversation credit model. Reference pricing (2026) is tiered — Marketing costs the most, Utility is mid-range, and Authentication is the lowest cost per conversation. Service messages within an active conversation are free. Opptima bills according to your local currency and applicable taxes.
Short Answer: The 24-hour window allows sending free service messages within an open conversation. If the customer doesn't respond within 24h, you must use Marketing messages (with cost) to resume. Opptima automates the escalation based on user inactivity.
Short Answer: Yes. As an official BSP, Opptima verifies your phone number and business profile directly with Meta. We approve your HSM templates generally within 24-48 hours (express window) and manage Meta policy compliance.
Short Answer: The integration uses REST endpoints with Bearer Token authentication. Opptima has native connectors for HubSpot, Salesforce, Zoho, Shopify and WooCommerce. For custom systems, we provide SDKs for Node.js, Python, PHP and Java with documented examples.
Short Answer: Yes. Opptima supports the full WhatsApp protocol: option menus (lists and buttons), interactive messages, AI chatbots and no-code conversation flows. Set up automatic responses for welcome, FAQs and technical support without manual intervention.