This space is dedicated to sharing news, trends and key insights from the world of transactional email marketing
Introduction In the world of email marketing, many companies make the mistake of thinking that a single email can be enough to capture their customers’ attention and generate sales. However, this strategy can be counterproductive. In this blog, we’ll explore the disadvantages of sending a single email and how you can improve your email marketing […]
Introduction Still relying only on email or SMS to recover receivables? In large companies, with hundreds or thousands of accounts receivable, using a single channel is no longer enough. Customer behavior has changed. Today they check their email in the morning, but respond via WhatsApp or SMS in the afternoon. So why insist on a […]
Introduction: The myth of email’s death Is email marketing in 2026 still a smart investment, or just digital noise? In today’s fast-moving ecosystem, where artificial intelligence and social media saturate user attention, many business owners —especially in the collections and finance sectors— wonder whether it’s still worth sending emails. The short answer is: yes, but […]
Introduction Are your collection emails or legal notifications reaching their destination? It’s a question many companies should ask themselves. In a digital world where traceability, legality, and accuracy matter more than ever, using the wrong tool to send sensitive emails can cost you dearly: from lawsuits for failure to notify properly to regulatory penalties. Not […]
Introduction Email marketing is a powerful tool, not only for SaaS or eCommerce businesses, but also for dental clinics. It’s an affordable strategy dentists can use to improve communication with their patients and increase recurring revenue, even without a dedicated marketing team. The importance of email marketing for dentists Email marketing can be a crucial […]
Introduction: the hidden danger in your outbox Sending an email seems like the most harmless task in the world. However, for a company in Colombia, the “To” field can become the origin of a legal and financial nightmare. In the information age, email isn’t just a communication tool; it’s a personal data asset. Many organizations, […]
Introduction Selling today is harder than it was a few years ago. There’s more competition, more digital noise, and advertising keeps getting more expensive. Leads are not only more costly, but they also take longer to make a decision. Today’s user researches, compares, and reflects before buying. And that makes traditional email marketing funnels lose […]
Introduction Does this happen to you: you send emails… but nobody opens them? Or worse, they open them, but don’t convert? The reality is that email marketing is still one of the highest-return channels, but only when used strategically. Today inboxes are saturated and it’s no longer enough to just “send emails”; you need well-thought-out, […]
