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Opptima Blog — Email Marketing, SMS and WhatsApp Business

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This space is dedicated to sharing news, trends and key insights from the world of transactional email marketing

The 7 Most Serious Mistakes in Email Campaigns for Fine Management and Legal Notifications
Legal Notifications

The 7 Most Serious Mistakes in Email Campaigns for Fine Management and Legal Notifications

Introduction Are you sure your emails about fines, legal notifications, or collection processes are arriving correctly? In this kind of communication there’s no margin for error: if the message isn’t delivered, you could be facing legal problems, missed deadlines, or lost cases due to improper notification. The thing is, many companies still use traditional methods […]

by Camila de Opptima
Email + SMS: The Perfect Formula to Reduce Delinquency in Large Companies
Marketing

Email + SMS: The Perfect Formula to Reduce Delinquency in Large Companies

Introduction Still relying only on email or SMS to recover receivables? In large companies, with hundreds or thousands of accounts receivable, using a single channel is no longer enough. Customer behavior has changed. Today they check their email in the morning, but respond via WhatsApp or SMS in the afternoon. So why insist on a […]

by Camila de Opptima