This space is dedicated to sharing news, trends and key insights from the world of transactional email marketing
Introduction “Your email was flagged as spam“… a phrase that can ruin any critical notification campaign. If your company sends collection emails, legal, tax, or sensitive-process notifications, you need more than a good message. You need it to arrive. And this is where many organizations fail: they use the wrong infrastructure. Few people outside the […]
Introduction If you manage a CRM, financial software, an eCommerce store, or any digital ecosystem, you know that automated communication is the heart of your operations. This is where a Simple Email Service for platforms comes into play. But what does this term really mean, and how do you choose a provider that satisfies both […]
Introduction: why is it important to understand the real cost of sending emails? Sending email can seem simple and cheap if you look at it superficially: many providers publish prices like “$0.10 per 1,000 emails” and leave it there. But when you take this to real production, with attachments, metrics, global endpoints, a dedicated IP, […]
Introduction For decision-makers at banks, financial institutions, software companies, and collection agencies, digital communication is the engine of the business. But when it comes to structuring that communication, a fundamental technical question usually arises: what’s the difference between SMTP and Email Marketing, and which one does my company actually need? At first glance, both tools […]
Introduction: the silent inbox crisis In Colombia’s business ecosystem, internal communication tends to be the poor relative of digital transformation. While companies invest millions in CRM for sales, communication with employees and suppliers remains anchored in practices from two decades ago: bulk sending from Outlook or Gmail. This phenomenon, which at Opptima we call the […]
Introduction When it comes to sending emails from your app or website, many companies consider using their hosting’s own server. However, this practice can create several problems, especially if you need to send a high volume of emails or manage important notifications like registrations, password resets, or order updates. In this blog, we explore why […]
