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Opptima Blog — Email Marketing, SMS and WhatsApp Business

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This space is dedicated to sharing news, trends and key insights from the world of transactional email marketing

Is Email Marketing a Waste of Time in 2026? The Truth for the Financial Sector
Marketing

Is Email Marketing a Waste of Time in 2026? The Truth for the Financial Sector

Introduction: The myth of email’s death Is email marketing in 2026 still a smart investment, or just digital noise? In today’s fast-moving ecosystem, where artificial intelligence and social media saturate user attention, many business owners —especially in the collections and finance sectors— wonder whether it’s still worth sending emails. The short answer is: yes, but […]

by Camila de Opptima
Amazon SES Alternative for the Financial Sector | Opptima
Software

Amazon SES Alternative for the Financial Sector | Opptima

Is your email infrastructure limiting your collection and sales results? For banks, financial institutions, collection agencies, and software companies, the problem is no longer simply sending emails; the real challenge is delivering value, achieving results, and driving user behavior. When it comes to critical notifications, security alerts, payment receipts, or portfolio recovery, relying on basic […]

by Camila de Opptima