Opptima Blog — Email Marketing, SMS and WhatsApp Business

The Legal and Operational Risk of Manual Bulk Emails: Why Your Company Needs Opptima + ClickPanda

Introduction: the silent inbox crisis In Colombia’s business ecosystem, internal communication tends to be the poor relative of digital transformation. While companies invest millions in CRM for sales, communication with employees and suppliers remains anchored in practices from two decades ago: bulk sending from Outlook or Gmail. This phenomenon, which at Opptima we call the […]

July 24, 2026by Camila de Opptima

Marketing

How to Increase Your Email Marketing Funnel Conversion with Smart Segmentation in Opptima

Introduction Selling today is harder than it was a few years ago. There’s more competition, more digital noise, and advertising keeps getting more expensive. Leads are not only more costly, but they also take longer to make a decision. Today’s user researches, compares, and reflects before buying. And that makes traditional email marketing funnels lose […]

July 24, 2026by Camila de Opptima

Marketing

Types of Email Marketing Campaigns That Actually Convert (and How to Automate Them with Opptima)

Introduction Does this happen to you: you send emails… but nobody opens them? Or worse, they open them, but don’t convert? The reality is that email marketing is still one of the highest-return channels, but only when used strategically. Today inboxes are saturated and it’s no longer enough to just “send emails”; you need well-thought-out, […]

July 24, 2026by Camila de Opptima

Opptima Blog — Email Marketing, SMS and WhatsApp Business

Recent Posts

The Legal and Operational Risk of Manual Bulk Emails: Why Your Company Needs Opptima + ClickPanda

How to Increase Your Email Marketing Funnel Conversion with Smart Segmentation in Opptima

Types of Email Marketing Campaigns That Actually Convert (and How to Automate Them with Opptima)