This space is dedicated to sharing news, trends and key insights from the world of transactional email marketing
Introduction: The Growth Hacker’s Dilemma In the digital marketing ecosystem, the temptation to set up your own SMTP server or use “black box” services like Amazon SES is strong. However, a company’s real challenge isn’t simply sending messages, it’s driving a specific behavior in the user. A server with no technical control or human support […]
Introduction In the financial sector, the real problem isn’t simply sending messages; the true challenge is delivering value and results that push the user toward a concrete payment action. Yet many financial services and collections companies face a frustrating technical obstacle: their collection emails get blocked or flagged as spam by generic providers like Amazon […]
Introduction: why is it important to understand the real cost of sending emails? Sending email can seem simple and cheap if you look at it superficially: many providers publish prices like “$0.10 per 1,000 emails” and leave it there. But when you take this to real production, with attachments, metrics, global endpoints, a dedicated IP, […]
