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Opptima Blog — Email Marketing, SMS and WhatsApp Business

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This space is dedicated to sharing news, trends and key insights from the world of transactional email marketing

How to Increase Your Email Marketing Funnel Conversion with Smart Segmentation in Opptima
Marketing

How to Increase Your Email Marketing Funnel Conversion with Smart Segmentation in Opptima

Introduction Selling today is harder than it was a few years ago. There’s more competition, more digital noise, and advertising keeps getting more expensive. Leads are not only more costly, but they also take longer to make a decision. Today’s user researches, compares, and reflects before buying. And that makes traditional email marketing funnels lose […]

by Camila de Opptima