Opptima by clickpanda Group

Opptima Blog — Email Marketing, SMS and WhatsApp Business

Recent Posts

This space is dedicated to sharing news, trends and key insights from the world of transactional email marketing

Is Email Marketing a Waste of Time in 2026? The Truth for the Financial Sector
Marketing

Is Email Marketing a Waste of Time in 2026? The Truth for the Financial Sector

Introduction: The myth of email’s death Is email marketing in 2026 still a smart investment, or just digital noise? In today’s fast-moving ecosystem, where artificial intelligence and social media saturate user attention, many business owners —especially in the collections and finance sectors— wonder whether it’s still worth sending emails. The short answer is: yes, but […]

by Camila de Opptima
The Importance of Protecting Your IP Reputation When Sending Emails
Tips

The Importance of Protecting Your IP Reputation When Sending Emails

Introduction: the silent inbox crisis In the world of email marketing and digital communication, one of the most critical aspects of ensuring emails are delivered correctly is IP reputation. If not managed properly, your mail server can be flagged as spam by email providers, which directly impacts your ability to reach users and, ultimately, hurts […]

by Camila de Opptima