This space is dedicated to sharing news, trends and key insights from the world of transactional email marketing
Introduction In the world of email marketing, many companies make the mistake of thinking that a single email can be enough to capture their customers’ attention and generate sales. However, this strategy can be counterproductive. In this blog, we’ll explore the disadvantages of sending a single email and how you can improve your email marketing […]
Introduction Are you sure your emails about fines, legal notifications, or collection processes are arriving correctly? In this kind of communication there’s no margin for error: if the message isn’t delivered, you could be facing legal problems, missed deadlines, or lost cases due to improper notification. The thing is, many companies still use traditional methods […]
Introduction Still relying only on email or SMS to recover receivables? In large companies, with hundreds or thousands of accounts receivable, using a single channel is no longer enough. Customer behavior has changed. Today they check their email in the morning, but respond via WhatsApp or SMS in the afternoon. So why insist on a […]
Introduction Are your collection emails or legal notifications reaching their destination? It’s a question many companies should ask themselves. In a digital world where traceability, legality, and accuracy matter more than ever, using the wrong tool to send sensitive emails can cost you dearly: from lawsuits for failure to notify properly to regulatory penalties. Not […]
Introduction: the silent inbox crisis In the world of email marketing and digital communication, one of the most critical aspects of ensuring emails are delivered correctly is IP reputation. If not managed properly, your mail server can be flagged as spam by email providers, which directly impacts your ability to reach users and, ultimately, hurts […]
Introduction Selling today is harder than it was a few years ago. There’s more competition, more digital noise, and advertising keeps getting more expensive. Leads are not only more costly, but they also take longer to make a decision. Today’s user researches, compares, and reflects before buying. And that makes traditional email marketing funnels lose […]
Introduction Does this happen to you: you send emails… but nobody opens them? Or worse, they open them, but don’t convert? The reality is that email marketing is still one of the highest-return channels, but only when used strategically. Today inboxes are saturated and it’s no longer enough to just “send emails”; you need well-thought-out, […]
Introduction When it comes to sending emails from your app or website, many companies consider using their hosting’s own server. However, this practice can create several problems, especially if you need to send a high volume of emails or manage important notifications like registrations, password resets, or order updates. In this blog, we explore why […]
