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Opptima Blog — Email Marketing, SMS and WhatsApp Business

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This space is dedicated to sharing news, trends and key insights from the world of transactional email marketing

Dedicated IP vs Shared IP: What You Need to Know If You Send Critical Notifications
Technology

Dedicated IP vs Shared IP: What You Need to Know If You Send Critical Notifications

Introduction “Your email was flagged as spam“… a phrase that can ruin any critical notification campaign. If your company sends collection emails, legal, tax, or sensitive-process notifications, you need more than a good message. You need it to arrive. And this is where many organizations fail: they use the wrong infrastructure. Few people outside the […]

by Camila de Opptima
The Importance of Protecting Your IP Reputation When Sending Emails
Tips

The Importance of Protecting Your IP Reputation When Sending Emails

Introduction: the silent inbox crisis In the world of email marketing and digital communication, one of the most critical aspects of ensuring emails are delivered correctly is IP reputation. If not managed properly, your mail server can be flagged as spam by email providers, which directly impacts your ability to reach users and, ultimately, hurts […]

by Camila de Opptima