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Opptima Blog — Email Marketing, SMS and WhatsApp Business

Recent Posts

This space is dedicated to sharing news, trends and key insights from the world of transactional email marketing

Email + SMS: The Perfect Formula to Reduce Delinquency in Large Companies
Marketing

Email + SMS: The Perfect Formula to Reduce Delinquency in Large Companies

Introduction Still relying only on email or SMS to recover receivables? In large companies, with hundreds or thousands of accounts receivable, using a single channel is no longer enough. Customer behavior has changed. Today they check their email in the morning, but respond via WhatsApp or SMS in the afternoon. So why insist on a […]

by Camila de Opptima
How to Increase Your Email Marketing Funnel Conversion with Smart Segmentation in Opptima
Marketing

How to Increase Your Email Marketing Funnel Conversion with Smart Segmentation in Opptima

Introduction Selling today is harder than it was a few years ago. There’s more competition, more digital noise, and advertising keeps getting more expensive. Leads are not only more costly, but they also take longer to make a decision. Today’s user researches, compares, and reflects before buying. And that makes traditional email marketing funnels lose […]

by Camila de Opptima