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Opptima Blog — Email Marketing, SMS and WhatsApp Business

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This space is dedicated to sharing news, trends and key insights from the world of transactional email marketing

Dedicated IP vs Shared IP: What You Need to Know If You Send Critical Notifications
Technology

Dedicated IP vs Shared IP: What You Need to Know If You Send Critical Notifications

Introduction “Your email was flagged as spam“… a phrase that can ruin any critical notification campaign. If your company sends collection emails, legal, tax, or sensitive-process notifications, you need more than a good message. You need it to arrive. And this is where many organizations fail: they use the wrong infrastructure. Few people outside the […]

by Camila de Opptima
The Risk of Using Amazon SES in Your Company and Why You Need an Alternative
Deliverability

The Risk of Using Amazon SES in Your Company and Why You Need an Alternative

Introduction In the financial sector, the real problem isn’t simply sending messages; the true challenge is delivering value and results that push the user toward a concrete payment action. Yet many financial services and collections companies face a frustrating technical obstacle: their collection emails get blocked or flagged as spam by generic providers like Amazon […]

by Camila de Opptima